AI Insights · Timothy · January 2025
Top 5 Drawing & Coloring Apps in New Zealand Q4 2024
Explore the performance trends of the top drawing and coloring apps in New Zealand during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the drawing and coloring app market in New Zealand saw significant activity. Here's a look at the performance of the top five applications, based on data from Sensor Tower.
Eye Color Mix from Crazy Labs had an interesting quarter. Weekly downloads fluctuated, starting at around 1.4K and peaking at approximately 1.9K in late December. Active users followed a similar upward trajectory, increasing from 5.6K to 7.8K by the end of the quarter.
Color Pop AI - Coloring Book by MWM exhibited steady growth. Weekly revenue rose from $157 to $635, with a notable peak in mid-December. Downloads increased from 967 to 1.5K, while active users expanded from 2.5K to 4.1K.
Zen Color - Color By Number by Oakever Games showed consistent improvements. Revenue saw a modest rise, reaching $81 by the end of December. Downloads climbed from 645 to 2.5K, and active users increased from 3.2K to 7K.
Happy Color by Numbers Game from X-Flow maintained a stable user base. Weekly downloads varied slightly, and active users remained strong, ending the quarter at about 10.2K.
Lastly, Color by Number:Coloring Games from Wildlife Studios showed consistent revenue, with slight fluctuations around $300. Downloads were steady throughout the quarter, and active users increased towards the end, finishing at over 3.3K.
These trends highlight the dynamic nature of the app market in New Zealand. For more detailed insights, visit Sensor Tower.